CyberPilot is an educational platform improving cybersecurity within companies. Great example of a service company in growth with strong product-market fit with an opportunity to standardize processes and scale the business with a tech product transition.
As a growing service company they suffered from operational bottlenecks across onboarding, campaign planning, training, and coordinating multiple tools. The product also depended on multiple third-party services, limiting customization, integrations, and a consistent user experience.
To scale effectively, CyberPilot needed a unified platform that gave full control over product direction, improved scalability, and reduced operational complexity. With this clear product roadmap, we could build a stronger and more tech-driven business.
Industry: Cybersecurity and security awareness educational platform
Size & Type: Scaleup (SaaS)
Region: HQ Denmark, Europe, with international customer base
The challenge
- Product-market fit achieved, but with growth heavily dependent on manual work by Customer Success Managers (CSMs)
- Fragmented third-party tooling limited product evolution, customization, and consistent UX
- Customers relied on CSMs for onboarding, planning phishing campaigns, and coordinating tools
- No scalable self-service flow; operational complexity rising with business growth
- Growth constrained by linear CSM hiring, slow product iteration, and fragmented customer experience
The solution
To become a tech-driven business and keep up with the company growth and operational bottlenecks, Cyberpilot needed:
- Centralized platform instead of disconnected third-party tools
- Strong self-service flows for onboarding, planning, and execution
- Clear separation between customer actions and CSM oversight
- Continuous expansion of the product with new services built into the same ecosystem
What we did
- Tech Strategy process to build an actionable product roadmap
- Build a centalized platform and self-service design to support company growth
- Discovery & prioritization of customer and internal needs
- Setting up a tech team to drive and implement the product
- Delivery & iteration in collaboration with CyberPilot’s engineering and CSM teams
Lab08 owned the what, why, and order of building the platform, not just execution. In turn, CyberPilot has hired their own CTO and in-house development team members, and have transitioned into a tech company.
Outcome
- Transitioned from a people-led service business to a tech-driven, scalable company
- Enabled growth without linear increases in Customer Success headcount
- Improved unit economics by shifting delivery from manual work to product-led self-service
- Increased customer satisfaction and customer retention with a consistent and mature product
- Accelerated decision-making and execution by owning a clear, unified product platform
We have been working together with Lab08 for over three years, where they have provided us with a complete development team, and we have been using their DevOps services. They’ve built our infrastructure and platform from the ground up, delivering a robust, high-quality solution that performs reliably and is easy to maintain and extend.
We’re very happy with our partnership and their consistent dedication to our success. Lab08 is a company of talented, approachable people who communicate effectively and are always forthcoming in addressing our needs. I strongly recommend Lab08 as a dependable and skilled partner.
Kristian Kaa,
Head of Engineering at Cyberpilot
